what is not the case
This is from a postcard we received at work a few weeks ago. I nearly had mental meltdown trying to understand it, probably because my eyes failed to see the words “store closing,” like being unable to see the ketchup when it’s right in front of me in the fridge. When someone explained the obvious to me, it made more sense.
Upon further inspection, I still think this postcard has major communication issues, mainly because of the words THIS IS NOT THE CASE. What is not the case, I ask? Here are some possible options:
1) It is not the case that we are open and ready for business.
2) You may have received a store closing notice flyer in error. That is not the case; we sent it to you on purpose.
3) You may have received a store closing notice flyer. We thought we sent it to someone else, but that was not the case; we erroneously sent it to you.
4) You may have accidentally received a flyer about our store closing, but that that was not the case. We meant to send you a flyer about our store closing, but an error prevented you from receiving it.
5) It is not the case that our store is closing. Anything you may or may not have received—on purpose or in error—is not the case, and should be disregarded. Come on in and see for yourself, whatever the case may be!